When shopping online, the photo is the product. The buyer can’t touch the fabric or try on the size; they decide by looking at the pictures. Fortunately, good photos don’t need an expensive camera: a modern phone and a few rules are enough.
1. Daylight is your best helper
Shoot by a window during the day. Direct sun casts harsh shadows — an overcast day or light through a thin curtain is better. Don’t shoot in the evening under a yellow bulb: colours will be off.
2. A plain background
A white or single-colour background makes the product stand out. A sheet of white card, a plain wall or table is enough. Remove other objects from the frame.
3. Soften the shadows
Place white card, or card wrapped in foil, on the shadow side — it reflects light back and softens the shadow.
4. Wipe the lens
Simple, but often forgotten: a phone lens from your pocket is usually greasy, and the photo comes out hazy.
5. Move closer instead of zooming
Digital zoom lowers quality. Bring the phone closer to the product. Use a tripod or a stack of books to keep the phone steady.
6. Several angles
- Front and back.
- Side and top.
- Details: fabric, seams, zip, logo.
- Packaging and contents — what comes in the set.
Upload at least 4–6 photos.
7. Show the size
Buyers often ask: “How big is it really?” Photograph the product in a hand or next to a familiar object (a mug, a phone). Clothing looks best on a person.
8. Honest colours
Don’t use filters. “The colour isn’t like the photo” is one of the most common reasons for returns.
9. Don’t hide defects
If an item is used or discounted for a flaw, photograph the defect close up. Honesty builds trust and prevents disputes.
10. Prepare the images
- The product should be centred and fill most of the frame.
- Crop all photos to the same format (for example, square).
- Make the first photo your best: it appears in the catalogue and search.
The next step after photos is a good description: how to write a description that sells. Not selling yet? Sell on Soodahub.